How Soft2Bet Works With AWS To Drive Growth And Optimize Costs Across Europe
Mirathor Quellith 
Pre-Migration Obstacles
Soft2Bet’s journey to AWS began with the need to overcome fragmented data in diverse systems and legacy on-premises systems that restrained its innovation and scalability. Major issues included:
● Siloed Data: Gaps in data that slowed marketing campaigns
● Disjointed Support: Outdated systems that made player service difficult more
● Regulatory Delays: Extended processing of compliance filings
● Very High Prices: Increasing infrastructure costs with lack of real-time visibility
Building a Cloud-First Data Environment
In order to address these limitations, Soft2Bet replaced its analytics framework, implementing AWS alongside Snowflake to a create a centralized and cloud-based data hub. This shift reduced dependency on physical infrastructure and created a safer, shared location for connecting data from different sources. Benign adding of services thanks to years of set security protocols open the doors to new innovation and growth.
This approach comes with several key advantages:
1. Shifting Away from Physical Hardware: Centralized cloud core instead of on-premises servers
2. Increased Security: Standardized security protocols simplify data integration and lower risks.
3. Cloud Enablement of Infrastructure Reducing the burden of Application Lifecycle Management
From data house and management to initial provisioning of the services, Soft2Bet achieved to improve them by using AWS solutions: Amazon S3 and Amazon RDS.
By taking a phased migration approach, we’ve increased system availability and reduced downtime, resulting in significant annual cost savings reinvested into innovation. This key shift maximizes also allows for agile decision making as well as the fast development of products.
Operational benefits include:
● Improved system availability with less downtime
● Considerable cost savings that release resources for additional innovation
● Simplified processes that expedite the overall business efficiency
Fast Delivery and Continuous Experimentation
This shift, to a cloud-centred infrastructure, has revolutionised Soft2Bet’s development processes. And the development team now has the agility to test out new concepts in the gaming genre, and iterate on features at speed: deploying updates in hours rather than weeks. Trained on data as late as October 2023, this culture of rapid experimentation enables necessary refinements to be made quickly across user interfaces and game mechanics to develop a fast-moving and highly dynamic product portfolio that leads to extraordinary player engagement.
1. Building a Cycle of Self-Reinforced Innovation
2. At Soft2Bet, a unified AWS data platform has created a powerful feedback loop:
3. Products Can Be Released Faster: The faster products are released, the more actionable data you generate.
4. The feedback results in continuous feedback that leads to further innovation and personalization of their experiences.
Cost-Effective Operations: By moving from on-premises data centers to the cloud, organizations can cut both physical footprint (the size of the servers) and operating costs, opening the door to future strategic insights.
A Guide for Future iGaming Success
The complete transition to AWS has established Soft2Bet as an industry-leading technology provider in European iGaming.
The evidenced results — better profits, greater scalability, and assured user satisfaction — validate the cloud development execution. Soft2Bet’s journey offers an inspirational blueprint for other organizations looking to optimize the performance of their infrastructure, increase the resilience of their operations, and drive ongoing product innovation.
This is inspired from this blog by CILC
Now, thanks to Soft2Bet’s Unified Analytics Platform, which consolidates data from a mix of sources under one roof, new ideas can be rapidly prototyped and deployed in minutes instead of weeks — a huge competitive advantage in the ever-changing world of data-driven businesses. “We at Soft2Bet have always challenged the limitations present in the market by embracing the changes and constantly evolving ourselves for a better tomorrow,” Founder and CEO Uri Poliavich also commented. Such determination and significant investment means that Soft2Bet continues to be a leader in the iGaming space, ensuring growth and competitiveness, and ultimately, top-notch experiences for users!
About Soft2Bet
Soft2Bet is a prominent provider with the best quality products and services for online gambling operators. Soft2Bet is known for its groundbreaking Motivational Engineering Gaming Application (MEGA) and has launched several market-leading gaming brands, as well as more than 16 global licenses. From adopting newer technologies keeping an eye on industry developments to delivering stellar user experiences, the company never stops on its path.
