Bruce Dias 
The eSports industry will be under central attention in 2023. In recent years, this market has shown amazing growth. As the demand from society is high, interest from brands, investors, and game developers continues to grow. The center of the development is the USA. In 2022, this American eSport market had great performance and results. More specifically, the total value of the countries’ esports market reached about 30 million USD. If this rhythm is maintained, by 2026, it will grow up to 35 million USD. The same can be said about the global market too.
During 2022, there were outlined some main trends in the esports industry. First of all, we should mention increased investments from famous companies and even famous people, which increased the total value of the esports industry. And revenue. Another reason was the increased popularity of live streaming. On YouTube, many people started video streaming, and they have millions of views, as people are interested in how to play esports effectively.
In addition, investments and interest in leading companies like Rick Yang and Faze Clan were importantly raised. As the previous year was very successful, it is expected that results in 2023 will be more impressive and profitable. This is mostly due to the increased popularity of streaming and the involvement of the crypto market.
As you know, the industry of digital currency is increasing daily and has pretty positive predictions for 2023. On the other hand, playing for crypto or bet with crypto on eSports are more and more popular. So, it will have some influence on the esports market too. All of these will be explained in more detail below. Also, we will outline some considerable crypto companies which are active investors in the esports industry.
Why Crypto Industry Would Be More Interested in eSports
At first, you may think about what these industries have in common, but if you look closer, they have many of them. Everything started with the pandemic and its regulations when people started to become more involved in virtual reality. It perfectly impacted finances and sports. People who started crypto trading, whereas those who missed action and adventure, started playing esports games.
So both of the industries can be considered as new ones which have maintained a very high speed of development during the last three years. Their impact on society is huge. Crypto trading is very popular, and more people started owning digital currency assets. On the other hand, more people started playing or betting on esports. It is even predicted that because of high demand, more than 200 million people will start esports gaming by 2024. The number of fans and video streamers has also increased. So both of these industries are very profitable to invest in.
Investing in esports will be more profitable for the crypto industry. First of all, betting on esports is getting more popular. There are an increasing number of sportsbooks that allow crypto betting to their customers. As people consider crypto betting more convenient, investing in esports will be financially profitable for the crypto industry.
Crypto Sponsors You Will Meet in the eSports Industry
The number of sponsors from the crypto industry to esports is increasing. One of the new examples is Bitstamp which became a sponsor of Immortals. Bitstamp is a very successful crypto exchange that has already confirmed a 3-year partnership with Immortals. But this exchange is not the only one which saw the great future prospects of Immortals. Before that, DeFi, which is a fintech company in the AI industry, became the first crypto partner.
On the other hand, for Bitstamp, the first investment in esports was for Guild Esports, which is a local British company but not as popular as Immortals. This company runs teams from League of Legends and Valorant which are one of the leading esports in both gaming and betting. Both of the games were created by Riot Games, which also has very impressive sponsors, including the FTX exchange. The aim of this sponsorship is to inform more gamers about crypto and become their main exchange platform.
Another well-known sponsorship was between MIBR and Bybit. MIBR, which is the same as Made in Brazil, is an esports organization that unites CSGO, Valorant, Free Fire, and Rainbow Six gamers. For the company, this was the first crypto sponsor, but Bybit is very active in esports. It is one of the leading sponsors for companies like Atraiks, Red Bull Racing Esports, NAVI, and Alliance. The main aim of the sponsorship is to increase the involvement of MIBR players in the exchange crypto trading events.
In 2021, there was a very notable agreement between Crypto.com and Fnatic. The agreement will be active for five years, and the value is about 15 million USD. Crypto.com is one of the leading exchange companies, with 10 million users. For Fnatic, it was the first crypto sponsor. According to sponsorship, the exchange will create some collaborative events where Fnatic players, as well as creators, will participate.
