Bruce Dias 
In the current world we are living in, virtual events have become an essential part of the business landscape due to the various advantages of virtual events over physical events. However, hosting a virtual event can be a difficult and tiring task that requires a lot of planning, coordination, and consideration to make it successful. With the right approach and mindset, one can host a great virtual event that people will enjoy and remember. In this post, we will outline seven tips that will help you make your next virtual event great.
Choose the Right Platform
The success of your virtual event depends mostly on the platform that you choose to host it on. There are many platforms available that allow you to host online events, each having its own features, advantages, and limitations. Some platforms are better suited for a certain type of event and audience than others.
For instance, for most professional meetings, MS Teams is the platform of choice, whereas, for webinars and virtual classes, Zoom is the popular choice. Make sure that you choose the right platform for your virtual event that meets the specific needs of your event and has the features that you will need to make your event a success.
Clear Objectives
Another tip for making your next virtual event a great one is to have a clear understanding of your event’s objectives and what you want to achieve with this event. It is very important to be clear about your intentions and what you hope to achieve with the event. Is it to educate the audience, entertain them, discuss some business ideas & strategies, or promote some products? Once you have a clear understanding of why you are hosting the event, you can plan accordingly to make your event a success.
Keep Audience Engaged
One of the most critical challenges in hosting a virtual event is engaging your audience and keeping their attention, as there are so many distractions around. Audience engagement is vital for the success of your virtual event, as it can increase attendance, build relationships, and create a memorable experience for your audience.
This challenge can be overcome by following a creative approach. You can add the gamification feature, which is a great way to increase audience engagement. You can have polls and surveys, which are great ways to gather feedback from your audience. You can also have live Q&A sessions so that participants can ask questions and directly interact with speakers in real time.
Leverage Social Media
To make your next virtual event successful and great, make sure to leverage social media. Social media is a powerful tool that can be used for marketing and promoting your event. You can use social media platforms such as Twitter, Facebook, Omegle, LinkedIn, and Instagram to create buzz around your event and persuade your followers to attend the event.
Here again, your creativity matters because the more creative you are, the better you will be able to promote your event. Create a hashtag for your event, use paid advertising if necessary, and encourage the audience to share the event and its updates on social media with their friends, along with the event-related hashtags. And if your event is about a product such as CooMeet, don’t forget to encourage the audience for free word-of-mouth advertising.
Plan Your Content
Planning your content is as important as other things. If you are not planning your content and only taking care of other arrangements, your event won’t be a success. To make your virtual event great, make sure that you plan your content in advance and ensure that it is related to the event and relevant to the audience. Use a mix of pre-recorded and live content to keep your audience engaged.
In addition, don’t forget to use visuals and graphics to make the event more interesting. And if there are any guest speakers, ensure that they are well-prepared to speak in front of the audience and can deliver their content without hesitation.
Have a Backup Plan in Place
Having a backup plan is necessary because even with the best planning, things can go awry. You never know about technical issues, internet connectivity, or last-minute cancellations, and these things can derail your event at any moment. Therefore, to avoid this, ensure that a backup internet connection and equipment are ready in case of technical failure because over-preparation is better than under-preparation.
