Bruce Dias 
The digital world constantly evolves, and rotating proxy servers are essential for navigating it. Businesses are moving their operations online as internet usage skyrockets. Studies show that internet users grew to about 5.3 billion people in 2023, around 65.7% of the world’s population. However, as the digital world develops, so does its software, technology, and regulations.
It can make carrying out basic business operations challenging. That’s where we provide a solution: dynamic IP rotation. Learn the benefits of rotating servers in multiple use cases. Before examining these use cases, we’ll also discuss the available proxies.
The Basics of Rotating Proxies
Rotating proxies are intermediary servers that reroute your online traffic for you. The proxy’s server sends the request to the website on your behalf. This way, your IP remains hidden, and no one can track your digital footprint.
What makes rotating servers so different is that they assign a new IP address for each new connection. As such, hackers will struggle to track your business activity using its digital footprint.
Comparison with Static Proxies
As the name implies, static proxies do not change their IP address. As such, they are the direct opposite of rotating proxies. With a rotating server, the IP address will automatically change with each new connection without the user’s input.
It uses a pool of IP addresses to switch between, though you can narrow it down to IPs within a specific location. On the flip side, a static IP address keeps the same IP for the duration of your session.
Types of Rotating Proxies
There are three primary types of rotating proxies. While each can have some subtypes, you’ll better understand what you need by knowing the three below.
- Residential: Rotating residential proxies source their IP addresses from real devices. As such, the IP you use is one an ISP provides, which makes it more authentic. Residential proxies are ideal for business tasks that require you to look like an actual user, such as ad verification.
- Datacenter: Rotating datacenter proxies use IPs generated by an online data center. These IP addresses aren’t as authentic but are abundant and cheaper than residential ones. Overall, data center IPs are ideal for web scraping, SEO monitoring, and competitor analysis.
- Mobile: Mobile proxies use cellular network providers to provide cellphone IPs. They’re similar to a residential IP, but the mobile version. As such, they’re incredibly secure and perfect for mobile use. Most people like to use these proxies for social media automation or multi-account management.
You can typically divide all the above types into shared or dedicated proxies. Shared servers are ones to which multiple users have access. It can sometimes mean slightly slower connection speeds as the servers become overloaded.
However, it’s the cheaper option for small or new businesses. You have sole access to dedicated servers. As such, it’s much safer and faster than shared proxies but also more expensive.
Use Cases of Dynamic IPs
Now that we understand the types of rotating proxy servers let’s look at where to use them.
Concurrent Web Scraping Operations
One of the top benefits of rotating servers is that you can run concurrent web scraping operations. Data is a significant aspect of any business. A Deloitte survey shows that about 49% of respondents stated they could make better decisions with detailed analytics.
As such, most companies require web scraping operations to gather the data. Proxies will help ensure websites don’t detect your scraping and prevent IP bans. With dynamic IP rotation, it’ll just look like various unrelated requests when scraping public data.
Provides Geo-Restricted Access
You can set the proxies to any location, allowing you to access geo-restricted content. This feature is ideal when you want to open a new branch in a different location and need to manage your accounts and marketing.
You don’t need to travel to the location to research the local market, as a rotating IP will make you look like a local. It’s ideal for conducting market research or verifying your ads in a different location.
Social Media Automation
Social media is becoming a significant player in the business world. Advertising and growing your company’s reach by using social media platforms is becoming more frequent. However, most platforms will have regulations regarding the number of accounts you can create on one IP.
A rotating proxy ensures the operator doesn’t realize your social media accounts are from the same device. It’s the ideal tool for a marketing manager or a business with multiple accounts. 
Further, it helps you automate your social media, as you can have your other accounts share, like, and engage with your posts.
eCommerce Management
The eCommerce world can be cutthroat, especially if you’re in the business of buying and reselling. Time-limited products like sneakers are sold out within minutes, if not seconds, and can have resales in different markets. You can access any market needed to purchase the product using a proxy.
It also helps when you need to create multiple sale accounts. You can set the accounts for a specific market and continue sales even if one account gets banned. You can also use them for sneaker bots to get access to the latest product as soon as it drops so you do not miss the purchase.
Get the Most Out of Your Proxies
As more businesses move online, the competition grows to grab the attention of clients and users. A rotating proxy is a valuable tool that helps you navigate the operations needed to stand out above your competitors. It helps collect data via web scraping and managing multiple social media accounts.
