Bruce Dias 
Whether you’re an influencer, marketer, business owner or simply looking to boost your personal profile, you’ve probably wondered how to increase engagement on Instagram. Profile engagement has become the Holy Grail of influencers and marketers on Instagram. The more you grow, the easier it is for potential customers to discover your business or profile. Many small businesses – from coffee shops to vintage clothing shops – have found success by skilfully engaging their followers on Instagram.
So what is engagement? It is nothing more than the level of interaction your audience has with your content. Whether they like, comment or share it depends on how you present it and whether it seems interesting to them. In this article, we’ll give you tips to help increase your audience’s engagement on Instagram.
Post Stories regularly
As we all know, Stories are only visible for 24 hours after publication. Every time you add a new Story, your profile picture will be surrounded by a red circle, informing your followers that there is new content. By publishing Stories daily, you keep your content relevant to your audience by constantly reminding them of yourself. By doing so, you will develop a habit in them that will keep them coming back to your profile out of curiosity to see what new content you have added. In this way, you are able to significantly increase engagement with others.
You can also categorise and share stories again using the Stories Highlights feature at the top of your profile page. This is a great way to re-create relationships you have posted in the past that are relevant in some way. By categorising them by topic, you make it easier for users to find content that interests them.
Remember to use hashtags in your Stories, just as you do when publishing regular posts on Instagram. For Stories, you can use general and more popular hashtags, as long as they are related to the content you are publishing.
Be consistent
One of the biggest challenges on Instagram is getting people to come back and engage with your content. A good way to gain loyal followers is to publish posts regularly. This will show There is nothing more attractive than someone who really invests time and money in their content and is passionate about what they do. Conversely, the least desirable profiles are those that only publish posts once or twice a month.
More importantly, by consistently publishing posts, your followers will get into the habit of regularly engaging with your content. This can help you build a great relationship with your followers that will grow your profile. If posting consistently on Instagram is a priority for you, using a social media calendar is a great way to achieve your goal, as it will allow you to plan everything in advance.
Watch out for observer fatigue
Have you ever read news sites and thought that every article is presented as the biggest issue in the world? Being passionate and enthusiastic about your brand is good, but being overzealous can be exhausting for your observers. Use correct language and create each post as if it is the most important one on your profile. Use unique content that will interest your reader.
If you are a social media influencer, you are in the news business – give your audience valuable information about specific products, brands, trends or items that will help them make a purchasing decision. Do this so that your followers feel that you are interested in things that may be useful to them or can add value to their lives.
If you are unsure whether you are sometimes causing observer fatigue, think of a situation where you felt like stopping following a particular profile. Why did you do it? Follow your intuition, because it might not confuse you this time either. Through your own experiences, you will find the right tone and frequency when interacting with your watchers.
Be authentic
While you can be as clever, funny or creative as you like, nothing beats being authentic. When you create your profile authentically, this is immediately apparent. This applies to your photos, descriptions, videos and stories. You want to show your followers real content that shows them the value of your brand. This means sometimes showing them slip-ups or behind-the-scenes situations and imperfect photos. It’s also important to have conversations with your followers in the comments, thanking them for their support and encouraging them to discover other brands.
Repost photos of your followers where they have tagged your account. Think of Australian fitness model Kayla Itsines, whose Bikini Body programme has absolutely exploded. On her Instagram, she often shares success stories of her clients, congratulating them while motivating them to keep going.
Having unique and credible content builds trust with your followers and is every influencer’s most valuable commodity, as this is what brands and companies are looking for when inviting influencers to their advertising campaigns.
Use hashtags
Instagram was built on hashtags, and this will never change. It is the primary method of sorting and filtering content on the platform. Unlike Twitter, where most people only use one or two hashtags in a tweet. Instagrammers can use up to 30 hashtags per post. However, using too many hashtags that are irrelevant can make the system think you are spamming, which can put you at risk of receiving a shadowban.
Hashtags that lead to a topic page can be used in your bio or stories, be location-based to increase visibility, or be used to create content campaigns. Hashtags on Instagram tend to be more descriptive than on Twitter. Content hashtags, such as location hashtags, are particularly useful for increasing engagement.
Not all hashtags are trending or popular, but they are widely used and therefore improve search engine optimization (SEO) as users use them to find topics of interest. Make sure you use the right hashtags to improve your engagement rate.
Stick to one filter
As Instagram is primarily visually driven, its most popular feature is its filter options, which give your photos and videos a unique look. According to numerous reports, 70% of the top performing brands on Instagram use the same filter every time they publish content. So try out a few filters and then stick to one that gives your posts a distinctive look so your followers can get used to it. Graphic design company Canva conducted a study that showed that the Clarendon filter is the most used Instagram filter worldwide. Other studies show that clarity is key to attracting viewers and increasing engagement. Other popular filters on Instagram include:
- Gingham;
- Moon;
- Lark;
- Reyes;
- Juno;
- Slumber;
- Crema
If you don’t like the filters that Instagram offers, there are plenty of third-party photo editing apps that can significantly improve the quality of your photos.
Summary
Your journey with Instagram will never end. Nowadays, it’s a place to make money for many people who know and know how to work in this industry. While this may sound daunting, you will have to go a long way to fully develop your account, your profile on Instagram is like your business, constantly growing and evolving, creating deeper and deeper relationships with your followers.
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Your goal is very similar to the casino presented above. You need to take care of every detail, observe similar profiles, and learn from them to gain the trust of an even wider range of people whose engagement with your content will be at a high level. Only in this way can you achieve success. We hope the above tips will help you to do so!
