Bruce Dias 
The gaming industry is estimated to be worth around $190 billion. And the industry we know today gained massive traction in the 1970s, with, at the time, some revolutionary technological developments that gave players more control and interesting video offerings than they had ever seen in the past. Other forms of gaming have also seen huge developments already, including the competitive Esports scene, and even online casinos with the introduction of slingo slots, megaways slots and plenty of other modern mechanics. But let’s take a look at how one of the most intriguing pieces of technology, AI, can shape the gaming industry in the future.
Video Game Development
The most obvious way that AI can impact the gaming industry is through the creation of games and how they are produced. AI is already a great way that people have found to animate photos, create images and even create videos in a realistic manner, but what more can generative AI do in terms of producing visual assets?
AI can create imagery and visual assets that can feature in a video game; however, in the future, it may be possible to see full visual displays and gameplay that is 100% generated by AI. It would mean that games can be produced at a quicker rate, not only speeding up production but also helping to speed up the brainstorming and planning process with ideas and suggestions that can be made as a result of market trends.
In terms of production, AI can be great at assisting teams in quality control and bug testing, not only saving time but also money, rather than hiring people to bug test. These tests would be more thorough and increase the likelihood of finding any errors before a game’s release.
Player Experience
The player experience is a priority in terms of creating a successful video game, being the main focus and reason behind a game performing well on the market. With AI, there are so many more opportunities that can elevate the player’s experience, as well as unique personalisation features.
In terms of developing a game with AI, it could be possible that each game is made in a unique way to match player preferences. As a game progresses, different features could occur based on previous player actions that are completely unique to them. The ability to personalise gameplay can allow players to play at their own pace and in their own way, which would appeal to a wider variety of gamers who may have different styles.
It could also be possible to implement an AI partner that can communicate, play the game, and support players throughout. Finally, tools such as AI moderation in real time can help to reduce any form of hate speech or toxic behaviour online by instantly flagging up and taking action, building a better, more welcoming, online community.
Esports
Esports is valued at around $6 billion and growing rapidly as a result of massive investments and more media coverage. Over the years, Esports has already seen revolutionary change and growth thanks to more people wanting to get involved and spectate, but AI is a piece of technology that hasn’t been fully explored in regards to the competitive gaming scene.
During the build-up to competitions, players may employ coaches to support their technique, game strategy and even their competitive tactics; however, this may soon be replaced with AI. Razer, one of the world’s largest gaming companies, has already begun the development of the AI technology that will coach players throughout their gameplay, helping them advance through levels and give pointers. This can even help to analyse previous performances and understand weak points that may need development.
Finally, broadcasting can be improved through the use of AI, making viewing events easier and allowing players to better understand what is going on with the introduction of heatmaps, live statistics and even predictions.
Potential Challenges
Like in many other industries, the introduction of AI can bring not just some incredible bonuses and additions like no other, but it can also bring its fair share of challenges and battles.
One big challenge is the creation of gameplay and assets themselves. With AI being a programme, it could lead to games feeling soulless and not having the same impact that a game designed by a human would bring. It could leave games feeling all the same, ruining the playing experience of future titles.
A common concern with AI is the displacement of human jobs, and with the gaming industry, it is no different. There is potential that AI may replace some roles with the correct training and programming; however, the main focus for the industry would be to work alongside it rather than be taken over by it.
To conclude, cheating and hacking can become an even bigger threat, with AI producing new cheats and abilities for players. While it can be used to prevent this from occurring, it also means it knows how to work around it, making it potentially dangerous, creating a battle between developers and hackers.
