Bruce Dias 
As technology continues to advance, so do our expectations. In today’s world, staying connected and accessing the internet on the go is more important than ever, especially for businessmen. Even while we are 30,000 feet in the air, staying connected to the internet is very important.
One of the ways to stay connected while traveling in the air is in-flight WiFi. In-flight WiFi has become a crucial factor in passengers’ decision-making when it comes to choosing an airline, especially for longer air journeys. Nowadays, airlines that don’t offer in-flight WiFi services are at risk of losing customers to their competitors. Airlines that want to stay competitive in the market must provide in-flight WiFi services, like the UnitedWiFi offered by United Airlines.
With that said, let us discuss some of the reasons why in-flight WiFi has become a must-have for airlines.
Increased Connectivity Expectations
With rapid advancements in the field of the internet and technology, people are more connected than ever. People nowadays rely on the internet and their devices for work, communication, and entertainment, and expect to have access to the internet all the time, even while they are traveling thousands of feet up in the air.
Even if the in-flight WiFi services are more expensive than the usual internet, a majority of passengers are willing to pay premium prices for the convenience of staying connected during their flights. Through in-flight WiFi services, passengers can stay connected with friends and family, work on projects, or simply browse the internet, making long flights more enjoyable and bearable.
People want to have the same digital convenience for air travel as they have on the ground. For this reason, it has become essential for airlines to offer in-flight WiFi services to their passengers. Otherwise, they risk losing customers to their competitors.
Competitive Advantage
Offering in-flight WiFi provides airlines with a competitive advantage that can help them gain a significant edge over their competitors. Nowadays, the preferences of passengers have changed, and they are more likely to choose an airline that offers in-flight WiFi services than one that doesn’t. Airlines like American Airlines, which provide in-flight WiFi services such as Aainflight, have a unique selling proposition and are able to attract and retain customers who value connectivity.
Additionally, offering in-flight Wi-Fi can improve the reputation of an airline. Airlines that provide modern services, like in-flight WiFi, are seen as more customer-focused than those that don’t. This improves the airline’s reputation and helps attract more customers. Whereas airlines that don’t offer in-flight WiFi are seen as outdated and out of touch with customers’ needs.
Revenue Generation
In-flight WiFi services are also essential for airlines, as they present a unique opportunity for airlines to generate revenue. Every business wants to maximize its revenue, and airlines can generate a considerable amount of revenue through in-flight WiFi services. They can charge passengers for Wi-Fi access and offer different pricing tiers depending on the length of the flight, the amount of data the passenger wants to use, and other factors.
Additionally, airlines can also generate revenue through advertising. They can sell advertising space on the WiFi login page and generate revenue without having to charge their passengers. Since passengers want to stay connected to the internet on the go, they are even willing to pay premium prices for in-flight Wi-Fi services.
Improved Passenger Experience
Providing in-flight WiFi services also leads to an improved overall passenger experience. Providing passengers access to the internet and allowing them to stay connected while traveling in the air results in an improved passenger experience. They can check emails, access documents, and communicate with colleagues, clients, or loved ones.
For many people, staying connected on the go is very important, especially on long-haul flights, either for work purposes or to access various entertainment options, such as streaming movies and TV shows, browsing the internet, or playing online games. By providing in-flight wifi services, airlines can improve the overall passenger experience.
