What are the Most Common Commercial Events During the Month of March?

Commercial events are crucial for businesses as they provide an opportunity for businesses to promote their products or services, increase brand visibility, and ultimately boost their sales. Commercial events can be seasonal or periodic and are usually designed to cater to a particular target audience.

March is a month full of exciting commercial events that businesses can take advantage of to reach out to their target audience. These events are not only limited to a particular industry but cut across different sectors. Some of the most common commercial events during March include March Madness, St. Patrick’s Day, Women’s History Month, Spring Break, and International Women’s Day.

Each of these events presents a unique opportunity for businesses to capitalize on a specific audience’s interests and purchasing habits. Therefore, it is essential for businesses to understand the significance of each event and plan appropriately to leverage the events to promote their brand and drive revenue. In the subsequent sections, we will discuss the details of these events, their impact on businesses, and how businesses can take advantage of these events to increase their bottom line.

Patrick’s Day

St. Patrick’s Day is a cultural and religious holiday celebrated every year on March 17th, honoring Saint Patrick, the patron saint of Ireland. The holiday has evolved into a global celebration of Irish culture, with parades, festivals, and cultural events held in many countries worldwide. St. Patrick’s Day has become a significant commercial event, with businesses leveraging the holiday’s popularity to promote their products and services.

The impact of St. Patrick’s Day on businesses, particularly bars, and restaurants, is significant. On this day, people often flock to pubs, bars, and restaurants to celebrate with friends and family. According to the National Retail Federation, Americans spent $5.3 billion in 2020 on St. Patrick’s Day-related purchases, with a significant portion of that spending on food and beverages.

Businesses can capitalize on the holiday’s popularity by running various promotions and events to attract customers. Some common St. Patrick’s Day promotions include:

Special food and drink menus: Restaurants and bars often offer special menus with traditional Irish dishes, such as corned beef and cabbage or Irish soda bread, and drinks, such as green beer, Irish whiskey, or Irish coffee.

Discounts and giveaways: Many businesses offer discounts on St. Patrick’s Day, such as buy-one-get-one-free deals or free merchandise such as t-shirts, hats, or glasses.

St. Patrick’s Day events: Businesses can organize St. Patrick’s Day events such as live music performances, costume contests, and pub crawls to attract customers and create a festive atmosphere.

Green decorations: Adding green decorations to your business can help create a festive atmosphere and attract customers.

In conclusion, St. Patrick’s Day presents a significant opportunity for businesses, particularly those in the food and beverage industry, to increase their revenue by running promotions and events that appeal to their customer’s interests. By understanding the significance of the holiday and planning appropriately, businesses can take advantage of St. Patrick’s Day to boost their sales and brand visibility.

Women’s History Month

Women’s History Month is an annual observance in March that honors and celebrates the contributions of women to history, culture, and society. The celebration started in 1987 after the U.S. Congress declared March as National Women’s History Month. The month-long celebration provides an opportunity to highlight the achievements and contributions of women to society, including in areas such as politics, science, arts, and business.

Businesses can capitalize on Women’s History Month by running promotions and events that celebrate women’s achievements and empower women. For example, businesses can offer special discounts or promotions to women during the month of March or host events and workshops that highlight women’s achievements in different fields. Additionally, companies can showcase women who work within their organization, highlighting their accomplishments and contributions to the company.

Many businesses have used Women’s History Month as an opportunity to promote gender equality and diversity, and inclusion within their organization. For example, companies may host workshops or training sessions focused on supporting women in the workplace or offer scholarships or internships to women pursuing careers in underrepresented fields. Companies may also choose to donate a portion of their profits during the month of March to organizations that support women’s rights and issues.

One example of a business that has celebrated Women’s History Month is Nike. Nike launched it “Until We All Win” campaign, which highlighted women’s achievements in sports and aimed to inspire and empower the next generation of female athletes. The company also launched a new collection of products designed by female designers and pledged to donate to organizations that support gender equality.

In conclusion, Women’s History Month presents an excellent opportunity for businesses to celebrate and empower women while promoting their brands and products. By understanding the significance of Women’s History Month and planning appropriate promotions and events, businesses can demonstrate their support for women’s rights and issues while attracting and retaining customers who share these values.

March Madness

March Madness is an annual college basketball tournament that takes place each year in March and April. The tournament features 68 teams from universities across the United States, competing in a single-elimination format to determine the national champion. The tournament typically starts in mid-March and ends in early April, with the Final Four and National Championship games being the most anticipated events.

March Madness is immensely popular, with millions of fans across the United States and the world following the tournament closely. The tournament’s popularity has a significant impact on businesses, particularly those in the sports, hospitality, and gambling industries. According to the American Gaming Association, Americans bet more than $8.5 billion on the NCAA Men’s Basketball Tournament in 2019.

Many companies take advantage of the popularity of March Madness by running promotions and advertising campaigns focused on the tournament. For example, companies such as Buffalo Wild Wings and Pizza Hut offer specials on food and beverages during the tournament, while sports apparel companies like Nike and Under Armour launch new products and advertising campaigns focused on the tournament.

In addition to promotions, March Madness has also led to a surge in sports betting. Fans can place bets on the tournament through online sports betting sites or at casinos in states where sports betting is legal. Some sites you can choose today to bet on March Madness include Ignition, Bovada, Red Dog, and Cafe Casino.

In conclusion, March Madness is a highly anticipated and popular event that presents significant opportunities for businesses to capitalize on the excitement and enthusiasm surrounding the tournament. By running promotions, advertising campaigns, and offering opportunities for sports betting, businesses can attract customers and increase revenue during this exciting time of the year.

Spring Break

Spring Break is a week-long vacation that typically takes place in late February or early March for college and university students in the United States. The tradition dates back to the early 1930s when colleges and universities began scheduling a week-long break during the spring semester to give students a chance to recharge before final exams.

Spring Break has since become a popular cultural phenomenon and a significant event for businesses in the travel and hospitality industry. Many businesses see an influx of customers during Spring Break, including hotels, resorts, bars, restaurants, and travel agencies. The impact of Spring Break on these industries can be significant, with some businesses generating up to 50% of their annual revenue during this period.

Businesses can capitalize on the popularity of Spring Break by offering promotions and events that appeal to vacationers. For example, hotels and resorts may offer special Spring Break packages that include discounted rates, free meals, or access to exclusive events. Bars and restaurants may offer special happy hours, live music, or entertainment to attract vacationers.

In addition to promotions, businesses may also need to adjust their staffing and operations during Spring Break to accommodate the increase in customers. This could include hiring additional staff or extending hours of operation to ensure that businesses can serve the increased demand.

Overall, Spring Break presents a significant opportunity for businesses in the travel and hospitality industry to increase revenue and attract new customers. By understanding the significance of Spring Break and planning appropriately, businesses can take advantage of this exciting event to promote their brand and drive sales.

International Women’s Day

International Women’s Day is a global event celebrated annually on March 8th. The day is dedicated to celebrating women’s achievements and raising awareness of gender equality and women’s rights issues. International Women’s Day has been celebrated since the early 1900s and has grown in popularity worldwide, with events and activities organized in many countries.

Businesses can take advantage of International Women’s Day to promote gender equality and diversity, and inclusion within their organizations while promoting their brand and products. Companies can run promotions and events that celebrate women’s achievements and empower women, such as offering special discounts to female customers or hosting events and workshops that highlight women’s contributions in various fields.

Some companies have used International Women’s Day as an opportunity to launch new products or campaigns focused on women. For example, Barbie launched a new line of dolls in 2019 featuring women who had broken barriers in their respective fields. Other companies have focused on empowering women within their organizations, such as offering leadership training and mentorship programs or donating to organizations that support women’s rights.

In addition to promotions and events, businesses can also use International Women’s Day to highlight their commitment to gender equality and women’s rights by issuing public statements or sharing stories of women who work within their organization or those who have benefited from their products or services.

One example of a company that has celebrated International Women’s Day is Google. In 2021, Google featured a doodle on its search engine homepage highlighting women’s achievements in various fields, and it also launched a new website dedicated to empowering women entrepreneurs with resources and tools to succeed.

In conclusion, International Women’s Day presents an excellent opportunity for businesses to celebrate and empower women while promoting their brands and products. By understanding the significance of the holiday and planning appropriate promotions and events, businesses can demonstrate their support for women’s rights and issues while attracting and retaining customers who share these values.

Conclusion

In conclusion, March is a month full of exciting commercial events that businesses can take advantage of to promote their brand and drive revenue. Some of the most common commercial events during March include March Madness, St. Patrick’s Day, Women’s History Month, Spring Break, and International Women’s Day.

March Madness is a highly anticipated and popular event that presents significant opportunities for businesses to capitalize on the excitement and enthusiasm surrounding the tournament. St. Patrick’s Day is a cultural and religious holiday that has evolved into a global celebration of Irish culture, with businesses leveraging the holiday’s popularity to promote their products and services.

Women’s History Month presents an excellent opportunity for businesses to celebrate and empower women while promoting their brands and products. Spring Break is a week-long vacation that typically takes place in late February or early March for college and university students in the United States, presenting a significant opportunity for businesses in the travel and hospitality industry to increase revenue and attract new customers.

International Women’s Day is a global event celebrated annually on March 8th, and businesses can take advantage of this event to promote gender equality and diversity, and inclusion within their organizations while promoting their brand and products.

In conclusion, businesses that understand the significance of these events and plan appropriately can take advantage of these commercial events to increase their revenue, attract new customers, and promote their brand. These events provide businesses with unique opportunities to reach out to their target audience and capitalize on their interests and purchasing habits.